Why ammonia free color?
The Ammonia in hair color not only negatively affects the cuticle of the hair, it also damages the amino acid or protein called Tyrosine which is found inside the hair shaft. When damaged the hair’s ability to hold onto color is greatly reduced (or eliminated altogether).
When you introduce color into the hair shaft without damaging the Tyrosine the color lasts longer because the color has something to bond to.
If not Ammonia, what is it?
Mastey uses a special blend of ingredients that gently opens the cuticle and allows the color to penetrate into the hair without causing excessive damage. This special blend not only helps the color to penetrate, but it also helps to nourish and condition the hair as it is processing.
What are the benefits of Mastey Ammonia Free color?
Longer Lasting Color
Mastey has color protection built in. Whether damage is caused by oxidation, excessive heat or sun, or over treated water, Mastey has you covered! Formulated with GRAPE SEED EXTRACT (a natural antioxidant) & Vitamin B 5 to help color last longer and protect it from environmental damage. It offers more deposit of color pigmentation.
Along with protection comes the repairing properties of Rice Amino Acids
and the natural moisturizing of the hair with Mastey's NMF. The combination gives your hair healthy, shiny, & beautiful results every time
For protection from the sun our color is formulated with UVA and UVB protection, UV Absorbers, and UV Reflectors to give you the highest level of color protection.